THE SOLUTION
As the driving force behind Epsilon’s Intelligent Content Studio, I helped bring this capability to life by pairing our proprietary Publicis GenCanvas solution with RTI (Real-Time Interaction) — a platform that enables real-time decisioning and dynamic content delivery — to deliver AI-powered personalization at scale. Working closely with cross-functional teams, I shaped the vision, positioning, and use cases to show how we combine storytelling, data, and technology in a way that enhances creativity, streamlines production, and enables real-time content personalization — all while preserving brand integrity. PUBLICIS GenCanvas Gen Canvas is an innovative platform designed to integrate creative processes with advanced generative AI technologies. It combines a user-friendly canvas-based interface with AI generation capabilities, allowing our Intelligent Content Studio Team to transform ideas into visual and functional content. The GenCanvas platform bridges raw creativity with viable AI tooling solutions, enhancing operational capabilities.
